Privacy Policy

Happy Sisyphus Productions Ltd

Effective Date: June 28, 2025 | Last Updated: April 2026

1. Who We Are

Happy Sisyphus Productions Ltd is a UK-registered company (Company No. 14730663) that produces immersive games and media. We are the data controller for any personal information collected through our website or applications.

If you have any questions, contact us at: contact@happy-sisyphus.com

2. Scope of This Policy

This policy applies to:

• The Happy Sisyphus Productions website (happy-sisyphus.com)

• The VR game Colors of Our Memories (Meta Quest and Steam)

• Crowdfunding campaigns operated via Kickstarter

• Promotional competitions and giveaways operated via Gleam.io

3. What Information We Collect

3a. Website

When you visit our website, we and our third-party partners may automatically collect:

• Device and browser information (e.g. IP address, browser type, operating system, time zone)

• Usage data (pages visited, time on page, referring URLs, click behaviour)

• Cookies and tracking technologies (see Section 4 for full details)

You may also voluntarily provide personal data — such as your name, email address, or organisation — when:

• Subscribing to our newsletter

• Contacting us via forms

• Entering competitions or giveaways via Gleam.io

• Supporting a crowdfunding campaign via Kickstarter

3b. Colors of Our Memories (Game)

We do not collect or store any personally identifiable information (PII) through the game. We may collect limited anonymised gameplay data solely to improve performance and player experience, including:

• Play duration and level progress

• Device type (e.g. Meta Quest 2/3, PC VR via Steam)

• General settings used (e.g. graphics options)

All gameplay analytics are anonymised and never shared with third parties.

3c. Kickstarter Campaigns

When you visit our campaign pages on Kickstarter, Kickstarter's own data practices apply and are governed by Kickstarter's Privacy Policy. We may receive aggregated campaign analytics and backer data (such as email addresses of backers who opt in to communications) in accordance with Kickstarter's platform terms.

3d. Gleam.io Competitions and Giveaways

When you enter a competition or giveaway hosted via Gleam.io, Gleam collects and processes your data on our behalf. Data collected may include:

• Name and email address

• Social media profile information (for entry methods requiring social login or actions)

• IP address and device data

Gleam.io is a third-party data processor. Their processing is governed by Gleam's Privacy Policy, available at gleam.io/privacy. We use data collected through Gleam solely for the purposes of running the competition and, where you have opted in, adding you to our mailing list.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website for the purposes described below. Under UK law (UK GDPR and PECR), non-essential cookies require your prior consent. You can manage your preferences at any time via the cookie settings banner on our website.

4a. Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They include session management and security cookies. No consent is required for these.

4b. Analytics Cookies — Google Analytics

We use Google Analytics (provided by Google Ireland Ltd / Google LLC) to understand how visitors interact with our website. Google Analytics uses cookies to collect information such as:

• Pages viewed and navigation paths

• Session duration and bounce rate

• Approximate geographic location (country/region level)

• Device and browser type

This data is aggregated and anonymised where possible. We have enabled IP anonymisation. Google may transfer data to the United States; this is covered by appropriate safeguards including Standard Contractual Clauses. For more information, see Google’s Privacy Policy at policies.google.com/privacy.

Legal basis: Consent (PECR / UK GDPR Art. 6(1)(a)). You can opt out at any time via our cookie settings.

4c. Marketing and Conversion Cookies — Meta Pixel

We use the Meta Pixel (provided by Meta Platforms Ireland Ltd / Meta Platforms Inc.) to measure the effectiveness of our advertising campaigns and to enable retargeted advertising on Facebook and Instagram. The Meta Pixel may collect:

• Pages you visit on our site

• Actions you take (e.g. clicking a campaign link, signing up to our newsletter)

• Device information and identifiers

• Your IP address (hashed)

This data is shared with Meta and may be used to show you relevant advertising on Meta’s platforms. Meta may transfer data to the United States under Standard Contractual Clauses. For more information, see Meta’s Data Policy at facebook.com/policy.

Legal basis: Consent (PECR / UK GDPR Art. 6(1)(a)). You can withdraw consent at any time via our cookie settings.

4d. Campaign Referral Tracking

We may use UTM parameters and referral tracking links to measure traffic from our Kickstarter campaigns, social media posts, and partner channels. This helps us understand which marketing activities are driving interest. This data is processed within Google Analytics and does not involve additional cookies beyond those described in Section 4b.

4e. Managing Your Cookie Preferences

When you first visit our website, a cookie consent banner will ask for your preferences. You can:

• Accept all cookies

• Reject non-essential cookies

• Manage individual category preferences

You can update your preferences at any time by clicking the “Cookie Settings” link in our website footer. Please note that rejecting non-essential cookies will not affect your ability to use our website, but some features (such as personalised advertising) will be disabled.

You can also opt out of Google Analytics tracking directly at: tools.google.com/dlpage/gaoptout

5. Why We Process Your Information

We process only the data necessary for the following purposes:

• Maintaining and improving our website and game functionality

• Understanding aggregate user behaviour and improving our content

• Measuring the performance of our marketing campaigns (including Kickstarter and social media advertising)

• Running competitions and giveaways and contacting winners

• Sending newsletters and campaign updates to subscribers who have opted in

• Retargeted advertising to people who have previously visited our website (Meta Pixel, consent only)

• Identifying and resolving technical issues

• Complying with legal obligations or defending legal claims

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law:

• Newsletter subscriber data: retained until you unsubscribe

• Competition entrant data: retained for 12 months following the competition close date, unless you have opted into our newsletter

• Website analytics data (Google Analytics): retained for 26 months by default (configurable in our Google Analytics settings)

• Meta Pixel event data: retained per Meta’s standard data retention policies

• Anonymised gameplay data: may be kept indefinitely for analytics purposes

7. Legal Basis for Processing (UK/EU Residents)

We rely on the following legal bases under UK GDPR:

• Consent — for non-essential cookies (Google Analytics, Meta Pixel), newsletter sign-ups, and competition entry data

• Legitimate Interests — for essential website operation and anonymised analytics that do not require consent

• Contractual Necessity — when you contact us regarding services or support

• Legal Obligation — where required by applicable law

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

8. Third-Party Processors

We share your data with the following third-party processors, strictly for the purposes described in this policy:

• Google LLC / Google Ireland Ltd — Google Analytics (website analytics)

• Meta Platforms Inc. / Meta Platforms Ireland Ltd — Meta Pixel (advertising measurement and retargeting)

• Gleam.io — competition and giveaway management

• Kickstarter, PBC — crowdfunding campaign platform

• Kit (formerly ConvertKit) — email newsletter management

We do not sell your personal data to any third parties, and we do not permit third-party processors to use your data for their own independent marketing purposes without your separate consent.

9. Your Rights

Regardless of your location, you have the following rights related to your personal data:

• The right to access your personal data

• The right to rectify incorrect or outdated information

• The right to deletion (the “right to be forgotten”)

• The right to object to certain types of processing (including direct marketing)

• The right to restrict processing in certain circumstances

• The right to data portability, where applicable

• The right to withdraw consent at any time (where processing is based on consent)

• The right to lodge a complaint with the ICO (ico.org.uk) if you are in the UK

To exercise any of these rights, please contact us at: contact@happy-sisyphus.com. We will respond in accordance with applicable data protection laws.

10. Children’s Privacy

Our services are not directed at children under 13, and we do not knowingly collect personal data from them. If we become aware that we have inadvertently collected such data, we will take prompt steps to delete it.

11. International Transfers

Some of our third-party processors (including Google and Meta) are based in the United States. Where personal data is transferred outside the UK or EU, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) as approved by the UK ICO or the European Commission. For more information on the safeguards used by specific processors, please refer to their respective privacy policies.

12. Information Security

We use reasonable physical, technical, and administrative safeguards to protect the data we collect. However, no method of transmission over the internet or data storage system is 100% secure. Please use our services with awareness of this limitation.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via a notice on our website, and the “Last Updated” date at the top of this document will be revised. We recommend reviewing this policy periodically.

14. Contact Us

If you have any questions, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

📧 contact@happy-sisyphus.com

📍 Happy Sisyphus Productions Ltd, United Kingdom